Cucù Milano is a fresh new creative agency made up of young talents, and I’ve had the pleasure of starting a collaboration with them as a Full Stack Digital Consultant.
The agency stands out for its unconventional creativity — a perfect match for my own approach — making me a natural partner in bringing original and innovative digital projects to life.

Otzio is a brand founded by a young Head Print Designer based in London. With a bespoke approach and a distinctive concept, Otzio places silk at the heart of every collection, creating unique garments crafted down to the finest detail.

To best showcase this creative universe, a fully tailor-made website was developed, from backend to frontend. The interface draws inspiration from the fabrics and color palette of the collections, delivering a coherent and immersive visual experience. Each collection is presented through an exclusive layout designed to reflect the brand’s youthful, dynamic, and ever-evolving spirit.

When I joined 21iLab, I was faced with a major challenge: leading the rebranding of Jeenka., a new digital marketing agency born from the transformation of 21iLab’s Milan office, part of the Fritz Kaiser Group. With a renewed focus on the DACH region and the Italian market, Jeenka represented a significant evolution from its origins.

My goal was to craft a completely new visual identity—one that broke away from the past while preserving subtle connections to it. The result was a brand that felt modern and minimalist, yet warm and dynamic, thanks in part to the use of a bold, vibrant color. It was an identity designed to resonate with a diverse range of clients, from banking to fashion and design.

I designed the UX, UI, and information architecture for an app developed for a startup, with the goal of creating a demo version to present to potential investors. The app was conceived to aggregate nonprofit projects from around the world. Users could follow the progress of various initiatives, leave comments, and support them with a donation — all through an intuitive swipe-based interface. The aim was to build a simple and engaging platform that allowed organizations to transparently showcase the development of their efforts.

An app designed to make shared workspaces — like coworking areas or flexible offices — feel more fluid, intuitive, and smart.
As soon as you walk in, beacon technology recognizes you and the app welcomes you with a suggested desk, shown directly on the interactive office map.

I crafted the entire user experience — from UI design to interaction flow — to feel seamless: just a few taps to confirm or choose a different spot.

At the entrance, a tablet display greets you and confirms your desk assignment in real time, syncing effortlessly with the mobile app.
A smooth, welcoming experience — your space is ready before you even sit down.

The project involved creating a comprehensive website that includes a digital archive of over 80 thematic issues of COLORS, the iconic magazine founded in 1991 by Oliviero Toscani and Tibor Kalman. Many of these issues were previously out of print. The site also offers the possibility to purchase individual issues, integrating an intuitive online shopping experience.

The platform was designed to reflect COLORS' minimalist aesthetic, ensuring a seamless and engaging user interface.

This collaboration with Fabrica, the creative hub behind COLORS, highlights the commitment to preserving and sharing the visual and cultural legacy of this influential publication.

For Elisa Gargan Giovannoni, a renowned designer from Milan, I created a custom online portfolio, crafted like a tailored suit, from backend to frontend. The design plays with soft colors and opacity, creating an atmosphere that always highlights the true protagonist: her creations.

Per lo studio di design e architettura Palomba Serafini Associati ho realizzato un portfolio digitale completo, concepito come un archivio strutturato e navigabile di tutti i progetti sviluppati dallo studio nel corso degli anni.
Ogni progetto è trattato come un vero e proprio case study, corredato da testi descrittivi, gallerie fotografiche, video e materiali multimediali che raccontano in modo approfondito il concept e lo sviluppo di ogni lavoro.

Oltre all’archivio dei progetti, il sito include una sezione dedicata alla rassegna stampa, che raccoglie tutte le pubblicazioni – italiane e internazionali – in cui lo studio è stato citato o protagonista.

L’intero sistema, sia frontend che backend, è stato sviluppato su misura, come un vestito sartoriale, per adattarsi perfettamente alle esigenze di comunicazione e gestione dello studio.

Collaborating with Galleria Carla Sozzani was a remarkable opportunity. I developed a digital archive that not only preserved the memory of past exhibitions but also showcased current shows and previewed upcoming ones, keeping the connection between the gallery and its audience alive.

At the same time, I managed the extensive contact database and scheduled the newsletters, helping to strengthen the link between the website, the gallery, and its many digital and in-person visitors.

I designed and developed the website for Kris Ruhs, a renowned American artist and designer, best known for creating the visual identity of 10 Corso Como, the iconic concept store in Milan.
Ruhs is a painter and sculptor who also works in drawing, graphic arts, jewelry, ceramics, and furniture design.
The website serves as a comprehensive archive of his work, featuring creations, exhibitions, sketches, and exclusive materials.
As with all my projects, everything was built ad hoc, from backend to frontend, to ensure a robust, functional, and visually consistent platform that reflects his unique artistic world.

Vector animations and institutional website

Animations website and video for e-commerce.

Logo design, corporate image, digital archive for internet presence and adv for main newspaper

Digital magazine + press + dem

Digital portfolio

A comprehensive website was developed for the record label ObliqSound, designed to showcase and organize their entire music catalog, including artists, albums, images, videos, streaming tracks, and an integrated online shop. The platform served as a digital hub to communicate the label’s identity and support direct-to-consumer distribution.

In parallel, a private access system was created for press and media partners, offering exclusive content and early previews of upcoming releases, streamlining the promotion and announcement process.

To complete the digital strategy, targeted Google AdWords campaigns were managed and dedicated DEMs were designed and distributed, generating a steady flow of visibility and traffic through an integrated promotional approach.

Colored cube for the design store.

Website to present the project

Graphic design for various printed materials.

Logo design, corporate image and video presentation

Following the project developed for 10watt Location, I created the digital portfolio of its owner, a photographer.
In stark contrast to the square layout of the location's site, the photographer’s website revolved around the circle: like multiple camera lenses, circular elements came together in various compositions, forming galleries that showcased his photographic archive.
This project, too, was entirely built using Flash.

I created this first website in Flash, fully animated, for a location designed to showcase its spaces from both a visual and technical perspective.
The location featured interiors that were remarkably different from one another, furnished with design pieces and intended for TV commercials, photo shoots, and events.
The website, built in a square format, evoked the idea of a box — a container designed to capture and present the identity and versatility of the space.

In absolutely my first work :-)